From makeup artists to laser technicians, the beauty industry covers many different occupations.

Working in the beauty industry for over a decade now, Elaine O’Hara previously owned a salon for two years before selling it so she could spend more time at home with her kids.

The Australian aesthetic and beauty industry is seeing increase growth at the moment. It is projected that the market will be worth roughly AUD$10 billion by the end of 2024 and is expected to grow annually by 2.41% from 2024 to 2028.

Hair and beauty is a sector on the rise, growing by more than 15,000 businesses in two years.

For small business owners in the professional beauty industry, ensuring one’s products are Australian made is a sure-fire way of connecting with your client base.

The Australian beauty industry consists of more than 35,000 businesses – each vying for influence. To differentiate yourself from the countless others, small business owners will likely need to employ a series of marketing techniques in order to grow in this competitive market.

The beauty industry might seem a million miles away from data breaches and cyberattacks. But the ugly truth is that your salon may be more at risk than you think.

Running your own business within the beauty industry is anything but a breeze. It’s a competitive world, where business owners are striving to be the best in the business, and always looking for new ways to save a few dollars and turn a profit.

After 12 years in the wedding industry as a wedding photographer and hair and makeup artist, Lily Webb suddenly needed to pivot her career because of the pandemic.