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Language is a very strong tool you can use to communicate and connect with people, as well as persuade them to take action. When it comes to email marketing, using the right phrases is a must. With the proper wording, you can move and motivate, while the bad wording can completely ruin your chances of gaining customers.
The way you approach this will greatly affect the results. That’s why you need to know the top 10 trigger phrases your marketing emails need to help you get the desired response from the audience.
1. Make It Personal
The simplest and most appealing way to reach people is by personalizing your communication. This is why the majority of marketers nowadays include the first name of the recipient in their email as a way to build a closer connection.
In fact, using a personalized subject line in your emails makes it 26 percent more likely for the recipients to open that email. Something as simple as the following can make a huge change in the way your message is being perceived:
Hello There!
Hello Chloe!
2. Promote Scarcity
Most purchasing decisions are greatly influenced by the fear that you might lose the chance to buy the product or service. People are far more motivated to buy something that is limited on the market. If you promote it as something common and in a large number, they are more likely to postpone this purchase.
Some fine examples for promoting scarcity are:
Hurry up! The stocks are almost gone!
Don’t miss out on the opportunity. Limited quantity left!
3. Use Their Curiosity to Your Advantage
Curiosity might have killed a cat, but it can do wonders for your business. People tend to be overly curious and many of them will probably be too rebellious to listen to your orders:
Do not open this email!
Curiosity is a strange and very strong force. In email marketing, it can be the strongest tool you have to attract audiences that you wouldn’t dream of getting them to open your emails before.
4. Leverage Authority
Customers will more likely listen to a person with authority. It is in their nature to obey authority, so why not implement it for your benefit. In marketing, you can demonstrate authority, even if you don’t have it.
The important thing is to use phrases that will be perceived as authority. Use the greatest minds in the industry and associate these in your strategy. This should help build more credibility with your audience.
If you don’t have ideas, simply tell the readers what they want to hear. Using power words will make them take action.
5. Add Value with Content
In any marketing strategy, the greatest way to add value and increase brand awareness is to use quality content. Provide quality content in your email instead of vague content filled with mistakes and irrelevant information. The better you form it; the more value you will provide.
6. Provide Social Proof
Social proof is one of the oldest and yet, most successful triggers under a marketer’s sleeve. Whenever a person is indecisive about something, reading what others have to say about it is the best proof that they should make a positive decision.
Use social proof to boost your chances of getting customers on board. Include customer testimonials in your email, and even into the subject lines.
7. Use Numbers
Numbers in headlines are very effective. According to experts, headlines that contain numbers generate over 73 percent more engagement and shares.
Don’t just post any numbers. Use odd numbers to surprise the reader and make him curious enough to read the email. The best place for such numbers is in the subject lines and headlines.
8. Persuade with Reciprocity
Reciprocity is an excellent tactic. If you find that a customer complies with your request, perceive this as a sign that you might get them to make a larger purchase or request down the line.
Introduce some reciprocity for such potential customers. Use phrases such as:
Do not miss out on the free samples!
Do not miss out on the limited-time offer!
9. Use Emojis
Emojis are popular and create salience. Experian reported that over 56 percent of the brands use these in their subject lines, so you might want to test this strategy, too?
In addition to emojis, you can try capitalization of the catchiest words, as well as variable length of the subject lines.
10.Use Liking in the Subject Lines
Use liking to attract the audience. Create familiarity with phrases and words that might be considered jargon wherever applicable. This should help you build commonality fast and successfully.
These tips should help you create a more successful strategy for your email marketing. Combine them and see which one works best – that’s the tool you need to attract a bigger audience!
About author: Olivia’s biggest passion is writing. That is why she is a journalist by profession and explorer by her convictions. She does different types of writing at https://www.aussiewritings.com as well as different independent journalistic researches.
“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."
