You run a people business. A trade business or a building business is, over everything else, a people business. You make money (and do work that you’re proud of) by people going out into the world and doing that work for you- that skilled work. And you make more money by having more people out there doing work.
I’m a business coach for tradies and builders. I help my customers establish structure and systems so that they can grow properly.
So, if you’re a people business, you need structure and systems for your people. It’s no use hiring people and then leaving them to it and hoping that they do a great job.
Chances are that you’ll be disappointed.
You need to lead them effectively so that they want to do a good job and help you build your business, so they know what the plan is and what their part in it is.
You need to manage them on a daily basis so they know what’s required and get feedback. You also need to set up and foster a great business culture—one that encourages the behaviour you want.
Being a good leader
This topic is about leading- it’s a responsibility and it’s yours. If you don’t lead well, they won’t follow well. Many people neglect this responsibility — you probably are. If you’re not actively leading your team, you’re neglecting it. You need to plan your leadership and continue with it. It doesn’t end with an inspiring speech. It’s not enough just to have the right attitude — although that helps. It’s not enough to lead by example, although that helps too.
“A leader is someone who knows the way, goes the way and shows the way.”
That’s a quote from John C. Maxwell, a leadership expert who has sold millions of books on leadership.
And it makes sense — that’s a job that needs doing. Someone needs to know where we’re going and how we’re getting there; they need to show everyone else or lead the way.
Steps on how to lead your team properly
I was taught this leadership process by a leadership trainer named Peter Farley, and this is what you need to do in your business to lead your team (or what I’ll help you put in place if I’m coaching you).
1. Bring clarity
Have a plan! Know where you’re heading or how you’re all getting there. (It’s the first thing we do in our program).
2. Engage them
Show it to your team. Sell it to them. Get them to see why the end goal is great and how the plan will work. Why it’s good for everyone.
3. Test buy-in
Check that they like the goal and the plan. And they’ll commit to making it happen with you and the rest of the team.
4. Delegate accountability
Make sure everyone is clear about their role and how important it is to the plan.
5. Maintain momentum
You have to build the energy and keep everyone motivated, in their jobs and in their big schemes. Show them you’re making progress and show them it is working.
6. Wave the flag
Celebrate success and people’s contributions – recognise their hard work along this (long) path.
That’s leading—there’s a bit to it. Do it right and put the effort in, and you’ll get good results. You’ll have committed employees, people who are trying hard, doing the right stuff, and pushing in the same devotion.
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