Social distancing methods in place around the world have turned the hospitality industry upside down. Many restaurants have closed while others are switching to takeaway and delivery models. The effects have also impacted the construction industry. Any specialist hospitality interior fitout company will agree there has been a decline in enquiries to build or renovate restaurants. With no end in sight, it’s important to come up with a competitive marketing plan for your business. Below are some useful creative advertising and marketing tips that you can use.
Optimise Your Online Presence
People are spending more time online than ever. Many businesses are receiving a boost in website traffic. Make sure that your online presence is up to date, optimised and user friendly. A good online presence is great for your bottom line. Give your online presence an overhaul by checking the following:
- SEO – make sure that your website search engine is optimised
- Review your website to ensure that all existing content is relevant
- Review your Google My Business account
- Look at your socials
- Look at any third-party websites you may use
- Check if the information available about your business is consistent
- Look over your electronic marketing strategy
Engage With Social Media
People are spending more time on their phones browsing social media channels. Why not flood your restaurant’s Twitter, Facebook and Instagram with quality content. There’s no reason not to have social media accounts. Consider these tips:
- Promote items on your menu
- Promote your curbside pickup services
- Share behind the scenes content
- Share recipes and DIY tips
Provide Curbside Pickup Options
Allow mobile ordering and curbside pickups. You’ll comply with social distancing requirements and also give your customers a streamlined experience. If you’re serious about implementing curbside pickup for your restaurant, here are a few things to consider:
- Provide a safe location for customers to park while waiting for their order
- Provide online ordering and payment options. This will reduce hassle for your staff and customers alike.
- Minimise human contact at the point of pickup. You could place the meals in the car via the passenger seat for example.
Offer Gift Cards
Many customers are interested in helping their favourite restaurant survive the crisis.So what are the benefits of gift cards?
- Gift cards are similar to microloans. They provide an instant cash injection without any goods being sold.
- They let customers demonstrate their loyalty and support.
- Gift cards commit patrons to returning to your restaurant once normal operations resume
Obviously, gift cards can not completely replace the income that comes from dining-in and regular foot traffic. They do provide a much needed, temporary cash injection.
Conclusion
Marketing is more important than ever. Successful restaurateurs find ways to strengthen their relationships with their customers while finding creative ways to obtain and grow their business. There are many ways for you to adapt to the current economic condition, the tips included in this article can act as a starting point.
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