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“Actually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.” Joe Pulizzi
Standing out from the masses is the dream of those who own a brand. The primary goal of any business is to convey the brand’s message efficiently without any noise. Brands want to register themselves in the neurons of their customers and potential customers. Little do people know, the success of any website, mainly depends on its content.
They say “Content is the King,” but according to us “content is everything.” If you want to convert your brand into an earning machine, make sure that your content is catchy enough to hitch their attention.
Here, you will find all the desired answers. Below are some useful tips that will help you in taking your brand to another level via catchy content.
1. Role of design elements
Content comes first while all other things are secondary. You need to keep it in mind that design itself is nothing without incredible content. Though good design enhances the look of your content, it doesn’t do much when we talk about winning the minds of masses.
2. The key ingredient to lift up your content
Catchy puns and great captions are key when it comes to lifting up your content. You just have 3 seconds to grab the attention of your users. The best way to do it is via killer titles or captions. When a visitor opens your website, in the span of 3 seconds, he judges whether your brand is useful or not. Grab their attention by using killer titles in your content.
3. Research, research and just research
Your first task is to do a thorough analysis.You need to conduct market research to know about your audience. That’s how you will come to know how to target them in a better way. Once you learn about your target customers, you will get better know-how of what tone should be used to grab their attention. Of course, if you are dealing in
B2B sector, you cannot opt for an unprofessional tone.
4. What is the “Golden Rule”?
The “Golden Rule” is to have a website that is full of keyword-rich, classy content. Your brand cannot get successful unless the right message is translated to your audience. Taglines that you use in your content need to define the value proposition. Moreover, it should speak for a call to action.
Content that doesn’t hitch your audiences attention is nothing other than a clutter of words. There is no point of having content on your website which your target customers cannot build up an affinity with.
5. Think like “Neil Patel”
That’s true! You need to think of the famous blogger “Neil Patel.” Have you ever wondered how he catches the attention of people?
Through WORDS! He thinks differently from the rest. Now it’s your turn to use his trick and nail it!
Don’t make a mistake of falling in the same grid by providing the world with more of what this world already excessively has. You need to have your own perspective towards things.
Plan your social media strategy and think what words should be used that will grab your users attention. Expression words like Oh, Hold On, or anything that ends with a question mark has worked for many so, the same thing can work for you too.
6. Don’t fall for marketing Myopia
It’s good to fall in love with your own brand, but the excess of everything can be very harmful. Don’t make the same mistake that Nokia made. Nokia used to talk about their product and services again and again. They would regularly say how good they are at what they do,and you can say it on random days but what’s the point of bombarding your customers with the same message again and again?
A customer doesn’t need to know how good you are. Do talk about your products and services but don’t take it to the extent where your customer gets exhausted.
Your customer expects you to provide them with the information that attracts their attention and is useful. You are on the winning staircase if you identify the expectation of your target market. To recognise and learn what your customers expect from you, join different public forums, participate in various discussions and check the topics being discussed there by your potential customers.
7. Deliver the same message but in a different way
You don’t need to kill the essence of the message. Just keep the words the same on various platforms and always remembering to restructure it. Your approach should be restructuring the content in a way that resonates with the platform which you are sending it. Like, you want to shoot a post on Facebook and Linkedin, on Facebook, you can use more friendly tone for the message, but on Linkedin, it is better to use a more professional tone to suit the audience.
These little things matter a lot, and if followed correctly, can lead your brand towards the sky of successful brands.
8. Take help of the Humorous YOU
Brands speak the language of humour nowadays. The latest ongoing trend of light humour is helping brands on a vast scale. However, there is a fine line between humour and vulgarity. A brand needs to understand the importance of that fine line and should never ever cross it.
Light humour is always good for brands. If a brand seeks to build up a community, a brand needs to add an element of fun. In the past, multiple cases have been reported where brand campaigns touched the peak of success just by including the humorous part. The key is to use it appropriately. Humour can go against you if not handled properly. So be very selective when you add a humour element to your campaigns.
9. Images hit the consumers mind
Our brain is designed to associate letters with pictures. Visuals play a significant role in the success of any brand campaign. If you want your users to read your content thoroughly, you can convert it into infographics.
Catchy illustrations stop the users and compel them to read your content. Whatever the message is that you want to deliver to your users, you can easily convert that message into infographics.
10. Find the impactful source
Influencers have an enormous impact on people.They can play with the psyche of the consumer’s in the right way. Get connected to key influencers and have a healthy chat about your brand. Since influencers have a good fan following, they can prove to be a good weapon when it comes to conveying your brand’s message.
It’s better to take the help of influencers for your campaigns when you can. Inevitably, you will experience a much higher engagement rate. It is essential to keep this in mind; your brand is a game changer!
11. Your content is your real currency
In exchange for content, you are getting your users attention. That’s the most valuable thing you can get.
Tip: This currency becomes more worthy when other users start sharing your content.
Eventually, your brand will start to make its place in the market.What else can be better than getting heard? Nothing can be.
Let’s move towards the conclusion
User-generated content is helping brands more than ever. Content plays a vital role in the success of any brand, even, all the leading marketers agree with this statement. If you try to adapt the approaches which we have mentioned, it will surely act as a game changer.
Your brand’s voice is of great significance so, make sure you choose the right words to convey your message. After all, it’s the matter of your brand’s life.
“The opinions expressed by BizWitty Contributors are their own, not those of BizCover and should not be relied upon in place of appropriate professional advice. Please read our full disclaimer."
