Marketing tips: How to grow a physiotherapy practice

You’ve put in the work to build your physiotherapist practice. Now it’s time to watch it grow! Marketing can help boost a physiotherapist’s success by creating a steady stream of clients coming through the door.

Unsure how to market your physiotherapy services better? Your plan might be solid but may need a few tweaks. These physiotherapy marketing tips may help you take your practice to the next level.

What is marketing?

Marketing is the actions a business takes to attract clients, demonstrate the value of its services, strengthen customer loyalty, and increase sales. Think of it as putting your best foot forward.

A marketing strategy—your plan for promoting your physiotherapy practice—helps guide your marketing decisions and measure your success. Marketing is an ongoing process, so you may need to review and update your marketing plans every year (or more frequently).

How can marketing help me get more physiotherapy clients?

Promoting your practice to potential clients is the purpose of marketing. People can’t come to you for physiotherapy if they don’t know your practice exists! Marketing also helps them understand the services you provide so they can decide if your practice is right for them.

Marketing can also help you retain current clients. A great marketing strategy can keep your practice in people’s minds, so if they need a physiotherapist again in the future, they’ll think of you first.

Marketing tips to grow your physical therapy practice

There are many ways to market your physiotherapy services. These five tips could help jumpstart your marketing strategy or get it back on track.

1. Know your ideal clients

An effective marketing strategy is a targeted marketing strategy. Advertising to the wrong people wastes your money and will be unlikely to help you grow your physical therapy practice. It helps to know who your ideal clients are, what services they are likely to need, and where they typically look for a physiotherapist.

If you started your practice some time ago, your ideal client might have changed. You may be offering new services that suit a particular age group, gender, or type of person. Revamping your marketing strategy could help you reach them more effectively.

2. Review your online presence

People expect businesses of all types to have a website. Make sure yours is up to date with your current services and hours. Also, check that it is mobile-friendly, as many clients may only view it from their phones.

Social media is another important part of a business’ online presence. Your clients may want to see informative posts about physiotherapy, exercise, and your business (ex: holiday hours). Check that your business profiles are updated and that you have recent quality posts. You might consider deleting accounts that are not serving your practice so you can focus on the ones that are most likely to reach your ideal clients.

Recommended reading: Social media risks when running a small business

3. Invest in SEO

It’s not enough to just have a website. With so much online competition, Search Engine Optimization (SEO) is also essential to helping people find your business online. SEO is the process of improving your website so it shows up higher in search results.

There are many free and paid plugins that can be added to your website to help improve your SEO. However, you might consider hiring an expert to really boost your results. Freelance SEO experts may be an option if you don’t have the budget for a full-time employee.

4. Encourage online reviews

Potential clients want to hear good things about your physiotherapy practice before they schedule an appointment. Online reviews can spread the word about how great you are and help you get more physiotherapy clients.

One way to get online reviews is to ask for them! Before a happy client leaves your practice, ask if they mind leaving you a review. You can make it easy by including a link to a specific review site in a follow-up email, so they just have to click.

5. Embrace automation

Automating processes in your business could be a smart marketing move. Embracing technology to run your physiotherapy practice could free up time to work on your marketing strategy. It could free up time to focus on your clients and help you avoid frustrating mistakes that might annoy them.

A physiotherapist’s success relies a lot on in-person interaction, but there are other areas where you might embrace automation. Using tools to streamline scheduling, send appointment reminders, and take care of billing and invoicing are just a few examples.

Is your physiotherapy practice protected?

Investing in your physiotherapy marketing strategy could help you reach and book more clients. And since you’re putting in the hard work to grow your practice, you might want to consider protecting it.

Business insurance helps shield your finances against unexpected bills that could devastate your physiotherapy practice. Accidentally damaging someone else’s property, a miscommunication with a client, and wild weather—events like these (and plenty of others) can cost hundreds or thousands of dollars to fix. Business insurance can help you cover the cost, so you’re not left holding the bill.

You might consider different types of physiotherapy insurance, depending on what your practice looks like. Your policies may include:

• Professional Indemnity
• Public Liability
• Personal Accident & Illness
• Building and Contents cover
• Business Interruption

In a way, having physiotherapy insurance can be a savvy marketing move. If something does go wrong in your practice, your policies can help you set things right. This could go a long way towards winning over angry clients and helping you avoid negative reviews or word-of-mouth.

Get physiotherapy insurance today!

Marketing your physiotherapy services could help you grow your practice and ensure your success as a physiotherapist. And while you’re building your business, consider protecting it with physiotherapy insurance.

BizCover understands small businesses. We make it easy to compare quotes for your physiotherapy practice and get instant cover online. Get covered and get back to running your practice in about 10 minutes!

Get physiotherapy insurance from selected, leading Australian insurers to suit your business needs. Compare and save now.