Remarketing is a sales tactic that many small business owners use to help generate leads and boost their business. In our guide we take a look at some of the ways you can successfully and simply remarket your business and get results!
1. Distribute your campaigns across various channels
For many businesses when it comes to remarketing, they tend to stick one channel like a banner or Facebook ad. The trick here is to diversify and reach out to the different points of interaction that your brand has with potential customers. Look at creating a campaign that spans across multiple channels including mobile devices to help broaden your brand awareness and connection.
2. Trial and error
Each business has their own style of marketing and strategies that work better than others. Don’t be afraid to try new marketing techniques for different products and learn from them when they fail. Reviewing what went wrong and learning from the opportunity is a chance to improve and be better prepared for future marketing campaigns.
On the flip side notice what works well. Maybe it’s the choice of graphics, tone or use of video and graphics. Keep track of what campaigns do well and how these can influence the creativity of future promotions.
3. Divide your remarketing list into segments
To help get a better insight into your customers, try segmenting you’re the list of customers who visit your webpage into different behaviours. Observing things like how your audience navigate the website, what pages they spend more time on and if they complete the purchase cycle are all things that can impact your business marketing.
Understanding their habits helps to create a more personalised shopping experience by crafting customised messages throughout the sales process.
4. Know your high-value pages
One of the key steps in the remarketing process is to identify your high-value pages. This will help when it comes to creating successful adverts. Your high-value pages are the places that your audiences visit the most often on your website.
These pages are also most likely the places where you will be able to convert your clients too. Knowing what these pages are means you can focus on targeting the people that visit them. Google Analytics is a great tool to provide these insights into your high-value pages.
Once you have identified these high-value pages, you can put a remarketing code on them which may be in the form of a Facebook pixel or Google’s pixel. This is placed in the coding section of your webpage and can be used to remarket leads later on.
5. Create an offer they can’t refuse
If you really want to get your customers talking, create a special or offer on your products or services. This is a tried and tested remarketing tactic that helps convert customers that may be in two minds when considering a purchase.
There’s a variety of ways you can sweeten the deal with coupons, exclusive deals and free trials being some of the common types. Offers are a great way to start converting your leads, whether it is making a purchase or signing up for a newsletter, you’re creating pivotal awareness of your brand.
6. Get the timing of your ads right
Time plays a vital role when it comes to remarketing your ads. It’s about getting a balance of ensuring that you don’t show your advert too much but at the same time not too little either. This is where you need to figure out the right timing to help make it a successful remarketing campaign.
Spend some time trying to understand your audience and the buying cycle to help create targeted and appropriate adverts that create an impact. Keeping your adverts consistent will strengthen your brand recognition in the marketplace, making your business fresh people’s minds.
7. Test run your ads
Once again, testing your ads will involve a bit of trial and error. A way that you can fine tune your ads is by running A/B testing. This allows for different elements of your ad to be tested to see what works well and work needs a bit of improvement.
When you are testing, keep in mind that you need to test the individual elements of the ad so you know how each of the features are performing. If you include too many features your results will become unclear and you won’t be able to improve your ad.
The goal of testing your ad’s is to create the strongest re-marketed ad for your business that generate engagement, interest and ultimately leading to more conversions.
8. Understand the importance of remarketing
Digital marketing is one of those pivotal areas that your business should be investing in. It helps with getting the attention of potential customers who may have previously visited your website and not completed their purchase. Remarketing also assists with getting your brand out there, building awareness in the marketplace and helps your business to stand out from the crowd.
One of your marketing goals should be to create a strong brand authority when it comes to your particular product or service. You want your brand to be the first one that comes to your customers minds when they are thinking of making a purchase, and remarketing is a great way to stand out from your competitors.
Digital remarketing means you have the ability to have ads that pop up in browsers of the people who have previously visited your website. It allows for you to target segments of your customer database that may have looked up similar items on other websites like those of your competitors.
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